Debaditya
Bhowmik

The Problem

Technicians needed foundational knowledge of hydraulic systems inside wind turbines — specifically three core components: Valve, Accumulator, and Filter. Hydraulic fluid behavior is dynamic and invisible in static diagrams, and the circuit symbols were completely unfamiliar to new learners.

Tools

UX Design Decisions

Step-by-step progressive reveal — each click fills the accumulator with fluid incrementally

Circuit symbols taught as clickable cards — active discovery instead of passive memorisation

Clean cross-section with memory bubble hotspots — building a mental model before the abstract circuit

Cumulative circuit — all learned symbols placed inside a real-world system diagram

UX Flow

Outcome

Learners progressed from zero hydraulics knowledge to reading real circuit diagrams — identifying components, understanding fluid flow, and recognizing industry-standard symbols in context.

The Problem

[Describe the challenge.]

Tools

UX Design Decisions

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[Caption]

UX Flow

Outcome

[Results]

Brief

Navaliga Store sells hand-made football jerseys produced in India for local student groups in Bremen, Germany. The challenge was to create a visual identity that felt culturally diverse and deliberately rough-around-the-edges — not polished corporate sportswear, but something with texture, symbolism and a handmade soul. The brand needed to work across jersey, shorts and hoodie patterns as well as a web presence.

Concept

A single hand-drawn symbol — painted with raw brushwork — becomes the entire visual system through tessellation. Repeating and rotating it generates three distinct geometric patterns, each assigned to a different garment. A gradient sphere references the football itself, carrying the only smooth, luminous element in an otherwise rough-textured world. The typography is Times New Roman throughout: all-caps italic for headlines, regular with 2% letter spacing for body — classical and familiar, counterpointing the rawness of the mark.

Tools

The Symbol

The singular base symbol — painted with raw brushwork, deliberately uneven. All patterns are derived from this one form.

Logo

Primary logo — the tessellated mark in saffron on deep orange, wordmark in Times New Roman italic

Logo on dark — the gradient ball element anchors the composition

Pattern System — Three Garments, One Symbol

Jersey pattern — high-contrast saffron on orange, dense full-grid tessellation

Shorts pattern — sparse scatter on near-black, motif rotated 45°

Hoodie pattern — dense interlocking on dark, higher contrast with central highlighted element

Pattern variation — asymmetric split composition for side panels

Compact version — tighter grid, gold on dark for collar and cuff details

Scattered variation — breathing room between motifs, used on sleeve sections

Website

Homepage — white background, Times New Roman italic all-caps headline, red used only for the logo symbol and accent marks

Scroll detail — vertical red strip with black pattern stack and gradient ball as scroll indicator

Catalog page — three garment categories (Jerseys, Shorts, Hoodies) each with their own pattern symbol on a red tile, Times New Roman italic section headers

Projects and Sustainability sections — photography of actual jerseys alongside the pattern system, bold italic left-aligned quote in Times New Roman

Badge mark — tessellated symbol in saffron on orange, clipped into a shield form for use as favicon and garment label

Design Decisions

• One symbol, infinite patterns — scalability without a design team
• Rough brushwork preserved intentionally — warmth and handmade authenticity over precision
• Times New Roman chosen for its neutrality and ubiquity — a font everyone owns, used boldly rather than as a default
• Saffron, orange and near-black palette — Indian craft tradition meets European streetwear
• Gradient sphere as the only digital-smooth element — the ball is the bridge between craft and sport

Brief

[Describe the project brief and context.]

Tools

Visual Direction

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Outcome

[Results or deliverables.]

Research Question

[Describe the core research question and what you are investigating.]

Methods

Work in Progress

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Current Findings

[What have you discovered so far?]

About this Work

[Describe what drives this series — themes, materials, influences.]

Selected Works

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